DO COMPANIES HAVE DNA? FAMILY BUSINESSES CERTAINLY DO!

La Nordica is a third-generation family business, proudly Italian and female-led, known for the White Castle brand, which is available in major Italian large-scale retail chains.

From solid to liquid soaps, shower gels to bath salts, oils, body creams, home fragrances and much more, right up to shampoo and conditioner for our four-legged friends: La Nordica is a factory of well-being and fragrance, a specialised, high-quality laboratory with large-scale production methods.

This natural cosmetics company, which produces over 2.5 million bars of soap every year, stands out for its quality, innovation, internal production chain controls and external certification. It uses natural raw materials, following strict safety standards and ethical production practices. It is guided by a strong vision of environmental sustainability, with a commitment to using renewable energy and sustainable raw materials. Research is its driver, ethics its dimension.

White Castle also strongly believes in women.

In fact, 50% of the company’s positions are reserved for women: in both production departments and offices, women hold executive and decision-making positions.

This is according to the founder, Mrs Ursula, and her daughters Paola, Emanuela and Patrizia, who have always worked in the company, together with Alessandra, the third generation who has just joined Nordica.