During the first few months of 2025, with the “official launch” at the Cosmoprof trade fair in Bologna, White Castle completed the rebranding process that had been conceived and initiated in early 2024.
White Castle has a new logo: our castle has a new shape, but the foundations remain the same. Above all, White Castle wants to remind, re-propose and further emphasise its values and corporate and product vision, which was born almost 60 years ago, with a new look.
It is as if we were asking our audience to imagine entering a white castle, whose walls enclose ancient secrets of well-being handed down through the centuries. A place where every product is a gateway to a story, a gesture of care that links past and future, science and nature, tradition and innovation.
White Castle is that castle.
A brand that has been preserving the art of Italian care and wellbeing since 1966 and which today reinterprets it in a modern and sustainable way. Just as in the past, humanity entrusted the secrets of its beauty to nature, so White Castle takes up the baton of this tradition and carries it into the future, combining the purest botanical ingredients and innovative formulas.
Sustainability first.
For some time, the usual packaging and the revamped packaging will be found together on the shelves. Throwing away all the old packaging and presenting only the products with the new graphics on the shelves would have been easy but not very sustainable…
