THE SOOTHING POWER OF RICE
At the beginning of the first millennium, Nero’s wife, already famous for her baths in donkey milk, invented the recipe of the first facial beauty mask based on ground rice, with a whitening and soothing effect. Today, rice, a cereal with extraordinary soothing properties, is the protagonist of a product line specially designed for the most sensitive and stressed skin types.
White Castle is inspired by natural raw materials such as rice starch to give birth to a real cleansing and moisturising beauty routine for face and body. It is an excellent ally for sensitive skins because it exploits the power of rice proteins to rebuild the natural hydro-lipid mantle.
THE RICE LINE
Rice oil has excellent emollient and restorative properties and is particularly suitable for the formulation of cosmetics deigned for dry skins, in emollient and regenerating products.
The Rice Line, also suitable for sensitive skins and formulated with particularly delicate ingredients, includes cleansing products in various sizes, moisturising creams and the famous extra pure bath starch, which has been known for centuries for its refreshing, soothing and anti-itching properties. The moisturising cream is quickly absorbed, leaving the skin soft and velvety.
These products are particularly suitable for people suffering from allergic skin reactions thanks to the perfume-free versions available.